(This is the last of a three part series from Stephen Wiggins about the struggles of beauty business marketing)
I met Nicole Hatley after rebrandind everything from our color scheme and logo to our slogan and website. Nicole works with the Day Spa Association and several salons and spas, so her insight was particularly relevant to ProSolutions. I left that conversation feeling invigorated, ready to tackle the daunting task of social media marketing.
I quickly realized the difference between knowing what you need to do and how to actually implement it. It’s one thing to know that the basketball is supposed to go into the hoop and quite another thing to actually shoot a three pointer. I didn’t know where to find poignant content that my followers cared about, how to automate the process to ensure content is posted at the right time, or how to read analytics to adjust my content accordingly. I forgot just how much time it took to manage multiple social media channels.
So I decided to give Social Beautify a chance at managing our social media channels. Social Beautify works solely in the beauty industry and isn’t a generic marketing firm, so I had nothing to lose. A few days later we had our official ‘interview’ where Social Beautify was able to learn more about Prosolutions so they could ‘speak our voice’ and make sure our posts didn’t look or sound like spam. I had the ability to monitor the initial posts and approve these posts prior posting. The only thing they asked of me was patience.
Well, one thing did immediately change: I had freed up a lot of time to work on other pressing issues. We began to see an uptick in social media likes, retweets, followers and overall presence. Shortly thereafter we started to see our name climb on Google which lead to what we were after the most all along…. DEMO REQUESTS. After a year, our website visits increased a jaw dropping 300% from the previous year. That is not an over statement. Our demonstration requests increased even more than that and Prosolutions had its best year since 2004.
We have benefited so much from Social Beautify it would be a travesty to keep this information hidden from my clients and the rest of the beauty industry. For more information on Social Beautify, visit www.SocialBeautify.com
About the Author
Stephen is Head of Product at ProSolutions Software. With over 15 years experience working directly with salon and spa owners, Stephen is an expert in the business of beauty and wellness.