Give your salon or spa a signature scent!
The sense of smell is the only sense that is directly connected to the part of the brain that processes emotion, memory and associated learning. In fact, you are 100 times more likely to remember something that you smell than something that you see, hear or touch!
Your salon or spa should take advantage of the power of smell by thoughtfully selecting a scent for your business that can become a part of your brand. In order to work, your scent needs to be consistent with the personality, image and emotions of your salon or spa. Here’s what you need to consider when choosing a signature scent:
- Is your brand reliable and trustworthy or edgy and fun?
- Is your brand relaxed or power charged?
- Is your target market young, middle-aged or older?
- Are your clients predominantly male or female?
- Do your clients seek value or luxury?
These characteristics can be matched with different fragrance elements to create a scent that embodies your brand characteristics. For example, if your spa is all about reducing stress, consider essential oils Rose, Vetiver or Bergamot. If your salon wants to project elegance and luxury, try scents that speak to these qualities such as Neroli or Jasmine. Since you want your scent to be unique to your business, try a mixture of essential oils that creates an aroma not easily replicated by competitors.
Once you have selected or created your signature scent, try using it wherever your customers may be, so it will become associated closely with your brand in the customer’s mind. You can use a scent diffuser to disperse the fragrance in the air and include it with your retail packaging. To spur repeat sales, use the scent on your marketing materials to remind customers of their positive experience with your brand. Also, make sure to mitigate the smells of any products or chemicals that will compete with your scent by performing chemical services near the rear of the salon.
Establishing your signature scent will put your salon or spa, your brand, and your business at the top of your customer’s minds!